Blog Archives for August 2011
Showcasing what Kentucky has to offer
New West has been spending this long, hot summer working with the state of Kentucky on TV commercials promoting the richness of the commonwealth.
To promote Kentucky Proud produce, we recently shot a 30-second commercial featuring tomato farmer Dwight Faulkner of D & F Farm in Somerset, Kentucky. Eager to capture the gorgeous scenery, our creative team (Paul Gosselin and Mike Duck), the director (Dennis Goodman) and the production company (Videobred) were on location before the sun ever rose. It was worth it, as we got some great shots of rolling fields in the early-morning fog.
You can watch the completed Kentucky Proud spot at http://youtu.be/vzvSRV63iLA
New West is also working with the Kentucky Department of Travel & Tourism to produce a series of three spots showcasing some of Kentucky’s unique attractions, from Lincoln’s birthplace to Cumberland Falls, from horse farms to distilleries.
Production on the Travel & Tourism spots is drawing to a close, and the ads will air sometime this fall in neighboring states — and likely here as well.


