New West shares in 10 Landmarks awards
Posted by Cary B. Willis on October 20, 2011 · 1 Comment
Great clients provide great opportunities for important work and, in the process, the reward of recognition by our peers. New West was reminded of that fact again Oct. 18 during the Landmarks of Excellence awards program at the Muhammad Ali Center in downtown Louisville, when we shared 10 awards with some of those great clients.
The Landmarks of Excellence constitute the premier awards event for public relations professionals in the region. They are a presentation of the Bluegrass chapter of the Public Relations Society of America and the International Association of Business Communicators, Kentucky chapter.
Congratulations to Mayor Greg Fischer, who was named Communicator of the Year, and to Dan Hartlage, principal with Guthrie/Mayes, who was inducted into the Public Relations Hall of Fame.
New West’s work with clients over the past year resulted in two Awards of Excellence, the top award, along with four Merit Awards and four Honorable Mention Awards:
Awar
ds of Excellence:
- Graphic Design, Periodicals: FIT4FUN/Kentucky Children’s Health & Fitness Fund. This is a lively, colorful, quarterly health and fitness magazine distributed free to all Kentucky public school kids in grades K-3. Our client is Kentucky Children’s Health & Fitness Fund in La Grange. Publisher Jan Winter said she got a little emotional as she realized that “people really believe in this work.”
- Writing, Special Projects: Kentucky Department of Insurance. We worked with the Departme
nt of Insurance to spread the word about its new health insurance advocate through a multimedia consumer-focused advertising campaign that included print, television and radio. The budget was limited, but we used creativity and a friendly mascot to demystify the “monster” of health insurance.
Merit Awards:
- Publications, Booklet or Brochure: Kentucky State Fair Board
- Special Event: Kentucky Department of Travel & Tourism
- Graphic Design, Printed Piece: Transit Authority of River City (TARC)
- Overall Community Program, Customer Relations: Transit Authority of River City (TARC)
Honorable Mention:
- Publications, Non-Profit Booklet or Brochure: FIT4FUN/Kentucky Children’s Health & Fitness Fund
- Special Event: General Electric
- Online Communications, External Web Site: Kentucky Cabinet for Health & Family Services
- News Media/Video, Multimedia Presentation: Kentucky Education and Workforce Cabinet
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New West shares in 10 Landmarks awards
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October 22nd, 2011 1:43 pm
Great work New West! Just goes to show what happens when you mix a good does of creativity and a hefty handful of good customer service in with a generous helping of hard work … voila … award-winning PR and communications.