Archives February 2013

Feb
26

Another lesson from Downton Abbey Like millions of others, I didn’t get to visit Downton Abbey this week.   I was a bit lost Sunday evening.  Sure, the Motion Picture Academy offered some alternate programming, but it just didn’t fill the void.   So I channel surfed and ultimately dozed off unfulfilled. While I certainly missed the […]

Feb
18

Messing with a legend It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks. By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply […]

Feb
10

Capitol Education Center Ribbon Cutting When you visit the new Capitol Education Center in Frankfort, you’ll see some of New West’s most recent- and most visible – work. This new education and visitor center next door to the Governor’s Mansion, is now officially open and will host more than 60,000 people each year. New West, […]

Feb
6

Standing out amid the fog Whether it’s from print, mail, broadcast, online and mobile sources, the competition for your customer’s attention seems to grow more intense every year. It’s as if consumers are driving through a thick blanket of fog, and you’re trying to make sure the view of your business isn’t lost in the […]

Feb
5

Floyd Memorial Hospital Shoot New West recently completed a television commercial shoot for Floyd Memorial Hospital’s Heart and Vascular Center.  The spot recreated actions from all over the center.  Actual staff members from the hospital did a terrific job in their début in front of the camera. Check out the campaign here

Feb
5

The NEW New West (with a tip of the hat to the tale of the Cobbler’s Children) Welcome to the NEW New West – again. When last we blogged using this theme, it was to announce our new life as a minority owned agency. That was a while ago. Since then, we’ve been busy keeping […]

Feb
1

  GSA – Government Services Administration The GSA is one of the largest customers in the world. It is the Federal Government’s business manager, supplies and services buyer, real estate developer, telecommunications manager, computer solutions provider, and much more. In order to provide the Federal Government these goods and services, it needs to contract billions […]

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