Like millions of others, I didn’t get to visit Downton Abbey this week. I was a bit lost Sunday evening. Sure, the Motion Picture Academy offered some alternate programming, but it just didn’t fill the void. So I channel surfed and ultimately dozed off unfulfilled.
It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks.
By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply was not enough product to go around. To many brands, this is the holy grail of business models. After all, as demand outstrips supply, your cachet rises, along with your cash.
New West recently completed a television commercial shoot for Floyd Memorial Hospital’s Heart and Vascular Center. The spot recreated actions from all over the center. Actual staff members from the hospital did a terrific job in their début in front of the camera.
When you visit the new Capitol Education Center in Frankfort, you’ll see some of New West’s most recent- and most visible – work. This new education and visitor center next door to the Governor’s Mansion, is now officially open and will host more than 60,000 people each year.
Whether it’s from print, mail, broadcast, online and mobile sources, the competition for your customer’s attention seems to grow more intense every year. It’s as if consumers are driving through a thick blanket of fog, and you’re trying to make sure the view of your business isn’t lost in the haze.