Behind the Scenes at the GOEHI Shoot

Behind the Scenes at the GOEHI Shoot

New West is currently in production of a spot for the Governor’s Office of Electronic Health Information, part of a coordinated push with the Kentucky Health Information Exchange. Knowing Kentucky’s love of basketball, we’ve created our own team and coach to deliver the message “know your stats!”

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Using Cute, Soft, Fuzzy Kittens to Move Product

LOLcats. More cowbell. The Old Spice guy. Double rainbow. They’ve all been huge hits on the Internet over the past few years. But just because folks find an Internet link worth sharing doesn’t necessarily mean the content has enduring value.

If you’re like me, you laughed out loud at the video of a talking dog that likes bacon and sent it on to a friend. I know at least some of you did, because more than 140 million people have watched it. Still, I probably don’t need to tell you that number is dwarfed by Psy’s ridiculously catchy (annoying?) “Gangnam Style” video, with over 1.6billion views.

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KY wine shoot

Behind the Scenes at Kentucky Wine Shoot

Here are some shots from a commercial shoot we did this week about a new Kentucky Wine app that’s nearing completion. Keep your eyes open for the new spot. We’ll let you know when the app is ready.

And if you’re wondering about the gnomes, don’t worry: It’ll all make sense when you see the commercial.

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