Music Just Got A Little Sweeter

Why Graphic Design is Important

Why is graphic design so important? I asked myself that same question while sitting in my office. I thought about it for nearly ten minutes and I had the bright idea of asking every employee at New West. Here’s what a few of them said:
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#Hashtag with New West's logo

The Year of the #Hashtag

2014 has been referred to by several media outlets as “the year of the #hashtag.” The hashtag originated through Twitter, but its use has expanded to include multiple social media platforms. Since its introduction, the hashtag has become an instrumental piece for social activism movements that may have otherwise been lost in all the clutter of the daily news. The Occupy Wall Street protests provided a good example of this in 2011 – by creating a hashtag, groups in cities across the country were able to organize and protest as part of the larger movement. We’ve seen this trend grow exponentially throughout the last few years, particularly with the addition of Twitter’s “trending topics.”

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Business Woman Giving Presentation

Crafting A Public Relations Strategy

Proactively developing a public relations strategy for your organization can pay dividends in building the right relationships over time. Good PR practices are not developed as “quick fixes” but rather to create long-term benefits to support your brand and complement your marketing plans. Here are a few questions to consider when crafting a strategy:

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