Millenials

The Millennial Age

Advertising to Millennials, the generation born between 1980s and early 2000, is not the same as advertising to Baby Boomers, the generation born between 1946 and 1964. According to recent studies, Millennials seek out brands that support and align with their values. In addition, Millennials also want to create a personal connection with the brand. Nike, for example, is known around the globe; and its message, “Just Do It,” is universal, making the brand relatable to everyone. So, it’s natural to see so many Millennials drawn to Nike’s products.

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