Good communication never goes out of style
Modern technology allows information to flow faster than ever. Smartphones, tablets, Facebook, and Twitter have made instant communication not only possible but nearly inescapable. With all the new gadgets and the online world locked in overshare mode 24/7, it’s tempting to think that the rules of communication are as obsolete as the rotary phone.
Not So Fast.
We would argue that the more things change, the more they stay the same. Technology allows us to do things more efficiently, sure. And it allows us to connect with realms more expansive than Alexander Graham Bell or Johannes Gutenberg could have imagined. But those bells and whistles are all for naught unless you can see beyond them to your goal. Meaningful communication is still about content, about actually reaching your audience effectively with a relevant message. Technology is just the means to an end.
“Your business or organization has a story to tell, and the world needs to hear it. That’s what we’re here for. We love telling stories.”
Carl Brazley, Owner
So where does this leave you?
We named our agency New West because to American pioneers the West symbolized the new frontier where they could bring their individuality to life. That same philosophy guides us today as we partner with our clients to put voice to their dreams. The New West culture is steeped in personal service, integrity, and professionalism. We understand your community and your needs, and we use our relationships with diverse constituencies
and our decades of relevant expertise to develop pragmatic, creative strategies that ensure successful outcomes. New technology is a given. We embrace it fully – but we go a step further. We offer clarity of vision so the technology does what it’s designed to do and the people you’re speaking to can hear you. We like to call it communications with a point!
New West was founded as Wenz-Neely Public Relations before adding advertising, marketing, graphic design and event management to its mix of services.
The firm was acquired by Shandwick.
Longtime executives Becky Simpson and Tom Howell bought the firm from Weber Shandwick Worldwide.
Simpson left New West in May to become the University of Louisville’s Senior Associate Vice President for Communications and Marketing.
Carl Brazley, owner of Mo’ Better Marketing, acquired New West from Howell and Simpson. The acquisition placed New West among the largest African-American-owned advertising agencies in the country.
Brazley is now CEO of New West, while Tom Howell is now Managing Director.
We are based at the Springs Office Building, 950 Breckenridge Lane.