FAQs
Who is New West?
Founded in 1971 as the Wenz-Neely Public Relations firm, New West has grown into a full service marketing communications company. Our strength is the ability to develop and execute innovative programs that use any or all forms of communication to help our clients succeed. New West is an Equal Opportunity Employer and routinely uses DBE suppliers.
What makes your agency different?
New West practices what we call “WorldView 360.” Simply put, we believe every organization is viewed from 360 degrees. We are convinced that to succeed, communications must also be 360 degrees. WorldView 360 is the all-encompassing pursuit of consistent communications driven by a common strategy. It recognizes that no single form of communication be it advertising, public relations or promotions, can answer the most fundamental question asked by all various audiences, “Why should I care?” Our philosophy is never to favor one form of communication over another, but instead, to design each element to complement all other elements, so that the whole is greater than the sum of all parts.
What does New West offer?
We provide all the services you expect from a full-service agency and then some. Our public relations group is among the most recognized in the region. Our advertising and creative services group designs everything from award-winning advertising campaigns to Web sites. Our special events group coordinates community events for thousands of people as well as intimate affairs for fewer than 50.
How do you manage your clients?
New West is strongly committed to a team approach that builds a partnership with our clients. We typically assign an account manager to be the principal point of contact. The remainder of the team is staffed with specialists to meet the requirements of each project. For example, for major strategy brainstorming we may gather a team from around the country. For execution of a specific element, we may limit involvement to one individual. We have found this “expanding-contracting” method to be highly effective in providing a sufficient base of support in times of greater need, without requiring costly overhead on a continual basis.
New West is a horizontal, as opposed to a vertical, structure. The account team you see is the account team you get, actually doing the work on a day-to-day basis. Even our agency CEO is a functioning practitioner who works on accounts. We do not believe in excess layers or supervisors. The result to our clients is superior account service, delivered by knowledgeable, experienced professionals who understand not only the “big picture” but also the importance of executing the details.
Why is New West the best choice?
Proactivity – Success does not come to those who wait. A good image doesn’t just happen. What appears to be spontaneous and effortless never is. At New West, we place a premium on proactive thinking. Our people don’t simply wait for opportunities to happen, we make them happen. We believe it is our role to constantly look for ways to drive our clients’ business forward. Expect us to bring you ideas, to challenge you to find newer, better, different ways to present your message.
Superior Strategic Thinking – To us, strategy isn’t an ivory-tower plan crafted by senior management which is then passed down to junior-level staff for implementation. Strategy is developed by the same senior-level personnel who will remain active in serving your account on a day-to-day basis. The strength of our people results in better communication, better continuity, better judgment and a better understanding of our clients’ needs.
A Holistic Approach – Advertising agencies solve problems with advertising. PR firms favor publicity. Promotion agencies would have you believe sales promotions can cure every ill. The problem is, most challenges are not so easily categorized. New West was created to solve problems, not sell any single type of solution. We are “big picture” thinkers with the capability to use any form of communication. Even better, we provide the know-how to make all your communications work together.
Advertising That Sells – It’s always tempting for an advertising agency to execute first, strategize later. We believe advertising can’t just be pretty; it has to sell. We’re committed to doing the upfront work needed to develop sound, strategic thinking. We start by listening to our clients on several levels, not just the marketing staff, but also management, sales and any other department that interacts with the ultimate customer. We use research extensively to gain insights into the feelings and perceptions of those we wish to influence. The result is work that has a focus, a purpose which supports business objectives and creates tangible results.
Creativity That Produces Results – Some agencies actually still judge themselves by the number of awards they win. Make no mistake, we value awards. But more importantly, we value results — results that move opinion surveys, increase inquiries, build traffic counts, improve revenue and meet client objectives. Our philosophy can be summarized quite simply: “Nothing is creative unless it causes action.”
An Unequalled Commitment To Your Success – New West clients have come to expect total dedication and commitment from us. We do not differentiate clients by budget. Our senior staff is involved where needed on our largest or our smallest accounts. Quite simply, our goal is to provide consistently outstanding client service that continually exceeds your expectations. Our growth is directly linked to the growth of our clients.
