Entries by New West

Baby Boomers and Technology

Millennials are frequently featured in news headlines and seem to be the target of many marketing campaigns. While this group—defined by birth years between the early 1980s and early 2000s—is an interesting group to study, advertisers cannot lose sight of another important group—Baby Boomers. These Boomers, born in the roughly 20 year period following World […]

The Millennial Age

Advertising to Millennials, the generation born between 1980s and early 2000, is not the same as advertising to Baby Boomers, the generation born between 1946 and 1964. According to recent studies, Millennials seek out brands that support and align with their values. In addition, Millennials also want to create a personal connection with the brand. […]

My History Month

After years of celebrating Black History Week and pressing for more observance of the contributions African Americans have made to history, and in celebration of our bicentennial in 1976, President Gerald Ford officially recognized Black History Month. While this was a major step towards equality, it is also a glaring indictment on American culture and […]

Why Graphic Design is Important

Why is graphic design so important? I asked myself that same question while sitting in my office. I thought about it for nearly ten minutes and I had the bright idea of asking every employee at New West. Here’s what a few of them said:

The Year of the #Hashtag

2014 has been referred to by several media outlets as “the year of the #hashtag.” The hashtag originated through Twitter, but its use has expanded to include multiple social media platforms. Since its introduction, the hashtag has become an instrumental piece for social activism movements that may have otherwise been lost in all the clutter […]

Crafting A Public Relations Strategy

Proactively developing a public relations strategy for your organization can pay dividends in building the right relationships over time. Good PR practices are not developed as “quick fixes” but rather to create long-term benefits to support your brand and complement your marketing plans. Here are a few questions to consider when crafting a strategy:

Kroger KY Proud Popcorn Press Conference

Dozens of Kentucky family farms and small business will benefit from a historic partnership between Kentucky Proud and Kroger according to Agriculture Commissioner James Comer.  During press conferences at Kroger locations in Lexington and Louisville, Comer noted the significance of the relationship, “Kroger will sell 125 products from 34 Kentucky Proud producers in 88 stores […]