Dec
19

Happy Holidays from New West

Jul
30

Clarity of purpose The last thing you want when you’re out of work is more confusion. With income on hold and bills piling up, you need clarity and focus to get back on track. That’s the philosophy that guided us as we helped the Kentucky Education & Workforce Development Cabinet rebrand the state’s workforce development […]

Jul
18

Udder excitement over a new brand One of the most rewarding and fun projects we’ve worked on recently is creating a new brand of milk. That’s right – milk. What makes this brand different? Until now, when you bought milk in a Kentucky supermarket, you didn’t know what farms it came from, and you might not know where […]

Jul
2

Uncork the magic of Kentucky wineries with new app Home to the first commercial vineyard in the United States and once producer of more than half the nation’s grape and wine output, Kentucky is now reclaiming its proud heritage and rebuilding a wine industry ready to take its place among the world’s best. Today we’re […]

Jun
24

Behind the scenes at the GOEHI shoot New West is currently in production of a spot for the Governor’s Office of Electronic Health Information, part of a coordinated push with the Kentucky Health Information Exchange. Knowing Kentucky’s love of basketball, we’ve created our own team and coach to deliver the message “know your stats!”  

Jun
13

Using cute, soft, fuzzy kittens to move product LOLcats. More cowbell. The Old Spice guy. Double rainbow. They’ve all been huge hits on the Internet over the past few years. But just because folks find an Internet link worth sharing doesn’t necessarily mean the content has enduring value. If you’re like me, you laughed out […]

Jun
7

Behind the scenes at Kentucky Wine shoot Here are some shots from a commercial shoot we did this week about a new Kentucky Wine app that’s nearing completion. Keep your eyes open for the new spot. We’ll let you know when the app is ready. And if you’re wondering about the gnomes, don’t worry: It’ll […]

May
17

Restaurant dishes up Meltdown Deluxe File this under DO NOT ATTEMPT. The very public and unintentionally hilarious social-media meltdown of the Arizona restaurant known as Amy’s Baking Co. has taken another strange turn. The beleaguered husband-and-wife restaurateurs, Amy and Samy Bouzaglo, have now hired a PR firm to represent them. It didn’t take long for […]

Apr
22

News from GE is clean outta sight! It’s exciting to watch GE’s Appliance Park growing stronger again – and to support the folks there along the way. New West helped coordinate today’s big unveiling of two new assembly lines, producing high-efficiency frontload washing machines and dryers. These new lines, costing over $100 million, mark the […]

Apr
15

Behind the scenes at Floyd Memorial Hospital New West is back at Floyd Memorial Hospital, here is a behind the scenes shot.  

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