Restaurant dishes up Meltdown Deluxe File this under DO NOT ATTEMPT. The very public and unintentionally hilarious social-media meltdown of the Arizona restaurant known as Amy’s Baking Co. has taken another strange turn. The beleaguered husband-and-wife restaurateurs, Amy and Samy Bouzaglo, have now hired a PR firm to represent them. It didn’t take long for [...]
News from GE is clean outta sight! It’s exciting to watch GE’s Appliance Park growing stronger again – and to support the folks there along the way. New West helped coordinate today’s big unveiling of two new assembly lines, producing high-efficiency frontload washing machines and dryers. These new lines, costing over $100 million, mark the [...]
On sports, business and chemistry experiments “To have the opportunity to come out here to show my talent, win a national championship with my brothers, it’s unbelievable. I love these guys like they were my real brothers. That’s it.” – Chane Behanan, Louisville forward Buried inside this marvelous basketball season for the University of Louisville [...]
Working with the Media, Part 2: Just say no to brain freeze Our phone rings /vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success [...]
Working with the Media, Part 1: Do your homework up front Our phone rings/vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients [...]
How Low Should You Go? Can deep discounts sink your ship? The cruise line industry seems to be keeping the US Postal Service afloat these days based on the sheer volume of direct mailers that have shown up at my home and office. Frankly, the offers are amazing. It seems a person can cruise the [...]
Another lesson from Downton Abbey Like millions of others, I didn’t get to visit Downton Abbey this week. I was a bit lost Sunday evening. Sure, the Motion Picture Academy offered some alternate programming, but it just didn’t fill the void. So I channel surfed and ultimately dozed off unfulfilled. While I certainly missed the [...]
Messing with a legend It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks. By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply [...]
Capitol Education Center Ribbon Cutting When you visit the new Capitol Education Center in Frankfort, you’ll see some of New West’s most recent- and most visible – work. This new education and visitor center next door to the Governor’s Mansion, is now officially open and will host more than 60,000 people each year. New West, [...]
