Case Studies

• American Eagle Outfitters – “Shed Your Threads” Cause Marketing Promotion

• Commonwealth of Kentucky – State Branding Campaign – “Unbridled Spirit”

• GE Appliances – Advantium™ Launch

• GE Digital Cameras (General Imaging Corporation) – GE Brand Digital Cameras Introduction

• Hosparus – Positioning Hospice Services

• Kentucky Department of Tourism – Tourism Promotion Campaign

• Kentucky Transportation Cabinet – Seat Belt Campaign

• Louisville International Airport – FlyLouisville.com Launch Campaign

• Louisville Slugger Museum – A New Home for a Baseball Institution

• San Diego County Regional Airport Authority – Airport Site Selection Program

• University of Kentucky Healthcare – Consumer Awareness Campaign

• University of Kentucky Healthcare – Internal Communications Program

• University of Louisville Healthcare – “The Man With No Face” Story Coverage

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