Louisville Slugger Museum

A New Home for a Baseball Institution

Disciplines: Brand Identity, Environmental Graphics and Wayfinding

Objectives:

Make it easier for visitors to find their way to the gift shop, ticket windows, restrooms and other destinations within the facility
Make the common areas of the museum more colorful, lively and user-friendly
Find a creative and decorative way to dampen the museum’s noisy four-story atrium

Strategies:

Created a boldly themed program throughout the facility using branded “slugger” icons which were also developed into gift shop merchandise
Three-dimensional site maps, banners, wall graphics and wayfinding signage were strategically placed throughout the facility
Super hero-sized “etched” graphics were incorporated into the exterior windows
A series of acoustical baffles were hung from the ceiling in a baseball stitching pattern to dampen the noise in the four-story atrium

Results:

The museum achieved shrine-like status overnight with attendance figures far exceeding expectations
The interior of the museum has been featured in numerous publications