San Diego County Regional Airport Authority
Airport Site Selection Program
Disciplines: Public Relations, Event Management
Objectives:
- Communicate the need to address San Diego’s long-term air transportation needs.
- Educate and inform the public and stakeholders about the Airport Site Selection Program.
Strategies:
- Created “Fly into the Future” family event to introduce airport expansion concept to the public.
- Took the “show on the road” to dozens of communities throughout the region.
- Organized an aggressive Speakers Bureau.
Exhibited at the 15 largest community festivals and street fairs in the region.- Launched innovative Web dialogues.
- Established a Public Working Group.
- Established an Advisory Committee for environmental, ground transportation
and air space issues. - Developed a Town Hall program to reach the 19 cities comprising San Diego County.
Results:
- Obtained media coverage with more than 330 million impressions in print and broadcast.
- More than 3,500 attended the “Fly into the Future” event (goal was 1,500).
- More than 735 people participated in Web dialogues.
- Speakers Bureau generated more than 100 speaking opportunities.
- Awareness of ballot initiative increased by 75% according to an independent survey.
- The effort was awarded a Bronze Anvil by the Public Relations Society of America, its highest honor.
