Advertising

User Interface

Why User Interface Is More Important Than Content For New Companies

Have you ever looked at a person and your first thought was, “I wonder if they are a great conversationalist?” My guess is no. Rarely do we ever see a visual and immediately assess the worth of its content. We will assume, (albeit however dangerous) that you have a viable business concept. I will also assume that once your company is up, that you will want a website and/or native app so that people can find you. The point of these items is to create something that will be visually enticing. For a new company, your messaging will change. However, no one will see your new content if you haven’t first captured their eye.

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Baby-Boomers

Baby Boomers and Technology

Millennials are frequently featured in news headlines and seem to be the target of many marketing campaigns. While this group—defined by birth years between the early 1980s and early 2000s—is an interesting group to study, advertisers cannot lose sight of another important group—Baby Boomers. These Boomers, born in the roughly 20 year period following World War II, make up 28% of the population and are vitally important to our economy. Currently, Baby Boomers annual spending is $2.3 trillion and 70% of this is discretionary income. Advertisers would do well to acknowledge that baby boomers are tech savvy and curious by nature. Advertisers can take advantage of this by targeting Baby Boomers through not only traditional media but also through various digital platforms.

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Millenials

The Millennial Age

Advertising to Millennials, the generation born between 1980s and early 2000, is not the same as advertising to Baby Boomers, the generation born between 1946 and 1964. According to recent studies, Millennials seek out brands that support and align with their values. In addition, Millennials also want to create a personal connection with the brand. Nike, for example, is known around the globe; and its message, “Just Do It,” is universal, making the brand relatable to everyone. So, it’s natural to see so many Millennials drawn to Nike’s products.

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Basketball

What Businesses Can Learn from March Madness

The year is flying by here at New West! First, there was the Super Bowl, and now we’re headed into March Madness! Both the Super Bowl and March Madness create a lot of buzz this time of year; but how is this buzz created? Well, since the Super Bowl has come and gone, let’s talk March Madness!

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#Hashtag with New West's logo

The Year of the #Hashtag

2014 has been referred to by several media outlets as “the year of the #hashtag.” The hashtag originated through Twitter, but its use has expanded to include multiple social media platforms. Since its introduction, the hashtag has become an instrumental piece for social activism movements that may have otherwise been lost in all the clutter of the daily news. The Occupy Wall Street protests provided a good example of this in 2011 – by creating a hashtag, groups in cities across the country were able to organize and protest as part of the larger movement. We’ve seen this trend grow exponentially throughout the last few years, particularly with the addition of Twitter’s “trending topics.”

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Preferred Popcorn at Kroger Press Conference

Kroger KY Proud Popcorn Press Conference

Dozens of Kentucky family farms and small business will benefit from a historic partnership between Kentucky Proud and Kroger according to Agriculture Commissioner James Comer.  During press conferences at Kroger locations in Lexington and Louisville, Comer noted the significance of the relationship, “Kroger will sell 125 products from 34 Kentucky Proud producers in 88 stores throughout Kentucky.”  The initial purchase filled a 10,000-square-foot warehouse and totaled $350,000, a record for a single transaction in the history of Kentucky Proud.  Comer also used the occasion to introduce Kentucky Proud popcorn, a premium product made from corn grown by western Kentucky farm families, and process by Preferred Popcorn

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Udderly Kentucky

Udder Excitement Over a New Brand

One of the most rewarding and fun projects we’ve worked on recently is creating a new brand of milk. That’s right – milk. What makes this brand different?

Until now, when you bought milk in a Kentucky supermarket, you didn’t know what farms it came from, and you might not know where it was processed. There’s a chance that it was produced on a Kentucky dairy farm, and there’s a chance it was processed in Kentucky. However, most likely it traveled hundreds of miles through other states before it made its way to your supermarket.

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Uncork the Magic of Kentucky Wineries with New App

Home to the first commercial vineyard in the United States and once producer of more than half the nation’s grape and wine output, Kentucky is now reclaiming its proud heritage and rebuilding a wine industry ready to take its place among the world’s best.

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Behind the Scenes at the GOEHI Shoot

Behind the Scenes at the GOEHI Shoot

New West is currently in production of a spot for the Governor’s Office of Electronic Health Information, part of a coordinated push with the Kentucky Health Information Exchange. Knowing Kentucky’s love of basketball, we’ve created our own team and coach to deliver the message “know your stats!”

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Using Cute, Soft, Fuzzy Kittens to Move Product

LOLcats. More cowbell. The Old Spice guy. Double rainbow. They’ve all been huge hits on the Internet over the past few years. But just because folks find an Internet link worth sharing doesn’t necessarily mean the content has enduring value.

If you’re like me, you laughed out loud at the video of a talking dog that likes bacon and sent it on to a friend. I know at least some of you did, because more than 140 million people have watched it. Still, I probably don’t need to tell you that number is dwarfed by Psy’s ridiculously catchy (annoying?) “Gangnam Style” video, with over 1.6billion views.

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