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KY wine shoot

Behind the Scenes at Kentucky Wine Shoot

Here are some shots from a commercial shoot we did this week about a new Kentucky Wine app that’s nearing completion. Keep your eyes open for the new spot. We’ll let you know when the app is ready.

And if you’re wondering about the gnomes, don’t worry: It’ll all make sense when you see the commercial.

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Behind the Scenes at Floyd Memorial Hospital

New West is back at Floyd Memorial Hospital, here is a behind the scenes shot.

 

On Sports, Business and Chemistry Experiments

“To have the opportunity to come out here to show my talent, win a national championship with my brothers, it’s unbelievable. I love these guys like they were my real brothers. That’s it.” – Chane Behanan, Louisville forward

Buried inside this marvelous basketball season for the University of Louisville is a lesson for business. Maybe two.

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Working with the Media, Part 2: Just Say No to Brain Freeze

Our phone rings /vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog we will cover preparing for the “gotcha” or reactive moment.

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Working with the Media, Part 1: Do Your Homework Up Front

Our phone rings/vibrates when a client or prospect either wants to make news or learns he or she is about to become news.  With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog post we will cover the proactive angle.

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How Low Should You Go? Can Deep Discounts Sink Your Ship?

The cruise line industry seems to be keeping the US Postal Service afloat these days based on the sheer volume of direct mailers that have shown up at my home and office.

Frankly, the offers are amazing.

It seems a person can cruise the rivers of Europe, the Caribbean, the Mediterranean, or pick your own body of water, for about the cost of a few nice dinners at an upscale restaurant (with wine).  OK, very upscale.

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Messing with a Legend

It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks.

By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply was not enough product to go around. To many brands, this is the holy grail of business models. After all, as demand outstrips supply, your cachet rises, along with your cash.

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Floyd Memorial Hospital Commercial Shoot

Floyd Memorial Hospital Shoot

New West recently completed a television commercial shoot for Floyd Memorial Hospital’s Heart and Vascular Center.  The spot recreated actions from all over the center.  Actual staff members from the hospital did a terrific job in their début in front of the camera.

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Amid the Fog

Standing Out Amid the Fog

Whether it’s from print, mail, broadcast, online and mobile sources, the competition for your customer’s attention seems to grow more intense every year. It’s as if consumers are driving through a thick blanket of fog, and you’re trying to make sure the view of your business isn’t lost in the haze.

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Horsing around at Land Between the Lakes

Kentucky has more than its share of beautiful places to relax and explore. The Land Between the Lakes National Recreation Area in far Western Kentucky is one of the best.

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