Announcements

GE washer dryer event

News From GE Is Clean Outta Sight!

It’s exciting to watch GE’s Appliance Park growing stronger again – and to support the folks there along the way.

New West helped coordinate today’s big unveiling of two new assembly lines, producing high-efficiency frontload washing machines and dryers. These new lines, costing over $100 million, mark the first time GE has produced a frontload washing machine and matching dryer from one of its U.S. plants. The new products mean about 200 more jobs for Louisville.

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Messing with a Legend

It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks.

By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply was not enough product to go around. To many brands, this is the holy grail of business models. After all, as demand outstrips supply, your cachet rises, along with your cash.

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