Happy Holidays from New West

Kentucky Career Center

Clarity of Purpose

The last thing you want when you’re out of work is more confusion. With income on hold and bills piling up, you need clarity and focus to get back on track.

That’s the philosophy that guided us as we helped the Kentucky Education & Workforce Development Cabinet rebrand the state’s workforce development system. What’s now known as the Kentucky Career Center brings together several different state agencies, perhaps most notably the one most people refer to as “the unemployment office,” but now with a sharper focus on employment, rather than unemployment.

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Udderly Kentucky

Udder Excitement Over a New Brand

One of the most rewarding and fun projects we’ve worked on recently is creating a new brand of milk. That’s right – milk. What makes this brand different?

Until now, when you bought milk in a Kentucky supermarket, you didn’t know what farms it came from, and you might not know where it was processed. There’s a chance that it was produced on a Kentucky dairy farm, and there’s a chance it was processed in Kentucky. However, most likely it traveled hundreds of miles through other states before it made its way to your supermarket.

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Behind the Scenes at the GOEHI Shoot

Behind the Scenes at the GOEHI Shoot

New West is currently in production of a spot for the Governor’s Office of Electronic Health Information, part of a coordinated push with the Kentucky Health Information Exchange. Knowing Kentucky’s love of basketball, we’ve created our own team and coach to deliver the message “know your stats!”

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KY wine shoot

Behind the Scenes at Kentucky Wine Shoot

Here are some shots from a commercial shoot we did this week about a new Kentucky Wine app that’s nearing completion. Keep your eyes open for the new spot. We’ll let you know when the app is ready.

And if you’re wondering about the gnomes, don’t worry: It’ll all make sense when you see the commercial.

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Restaurant Dishes Up Meltdown Deluxe


The very public and unintentionally hilarious social-media meltdown of the Arizona restaurant known as Amy’s Baking Co. has taken another strange turn.

The beleaguered husband-and-wife restaurateurs, Amy and Samy Bouzaglo, have now hired a PR firm to represent them. It didn’t take long for Rose+Moser+Allyn’s Jason Rose to take to Twitter in an attempt to turn the tables, firing off tweets declaring “2 sides to every story” and noting that a planned May 21 “grand re-opening” is already sold out.

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GE washer dryer event

News From GE Is Clean Outta Sight!

It’s exciting to watch GE’s Appliance Park growing stronger again – and to support the folks there along the way.

New West helped coordinate today’s big unveiling of two new assembly lines, producing high-efficiency frontload washing machines and dryers. These new lines, costing over $100 million, mark the first time GE has produced a frontload washing machine and matching dryer from one of its U.S. plants. The new products mean about 200 more jobs for Louisville.

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Behind the Scenes at Floyd Memorial Hospital

New West is back at Floyd Memorial Hospital, here is a behind the scenes shot.


Messing with a Legend

It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks.

By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply was not enough product to go around. To many brands, this is the holy grail of business models. After all, as demand outstrips supply, your cachet rises, along with your cash.

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Floyd Memorial Hospital Commercial Shoot

Floyd Memorial Hospital Shoot

New West recently completed a television commercial shoot for Floyd Memorial Hospital’s Heart and Vascular Center.  The spot recreated actions from all over the center.  Actual staff members from the hospital did a terrific job in their début in front of the camera.

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