News from GE is clean outta sight! It’s exciting to watch GE’s Appliance Park growing stronger again – and to support the folks there along the way. New West helped coordinate today’s big unveiling of two new assembly lines, producing high-efficiency frontload washing machines and dryers. These new lines, costing over $100 million, mark the [...]
Messing with a legend It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks. By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply [...]
Capitol Education Center Ribbon Cutting When you visit the new Capitol Education Center in Frankfort, you’ll see some of New West’s most recent- and most visible – work. This new education and visitor center next door to the Governor’s Mansion, is now officially open and will host more than 60,000 people each year. New West, [...]
Floyd Memorial Hospital Shoot New West recently completed a television commercial shoot for Floyd Memorial Hospital’s Heart and Vascular Center. The spot recreated actions from all over the center. Actual staff members from the hospital did a terrific job in their début in front of the camera. Check out the campaign here
Horsing around at Land Between the Lakes Kentucky has more than its share of beautiful places to relax and explore. The Land Between the Lakes National Recreation Area in far Western Kentucky is one of the best. To produce the cover for the Kentucky Department of Travel’s 2013 Official Visitor’s Guide, we headed west for [...]
