Restaurant dishes up Meltdown Deluxe File this under DO NOT ATTEMPT. The very public and unintentionally hilarious social-media meltdown of the Arizona restaurant known as Amy’s Baking Co. has taken another strange turn. The beleaguered husband-and-wife restaurateurs, Amy and Samy Bouzaglo, have now hired a PR firm to represent them. It didn’t take long for [...]
On sports, business and chemistry experiments “To have the opportunity to come out here to show my talent, win a national championship with my brothers, it’s unbelievable. I love these guys like they were my real brothers. That’s it.” – Chane Behanan, Louisville forward Buried inside this marvelous basketball season for the University of Louisville [...]
Working with the Media, Part 2: Just say no to brain freeze Our phone rings /vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success [...]
Working with the Media, Part 1: Do your homework up front Our phone rings/vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients [...]
How Low Should You Go? Can deep discounts sink your ship? The cruise line industry seems to be keeping the US Postal Service afloat these days based on the sheer volume of direct mailers that have shown up at my home and office. Frankly, the offers are amazing. It seems a person can cruise the [...]
Capitol Education Center Ribbon Cutting When you visit the new Capitol Education Center in Frankfort, you’ll see some of New West’s most recent- and most visible – work. This new education and visitor center next door to the Governor’s Mansion, is now officially open and will host more than 60,000 people each year. New West, [...]
Standing out amid the fog Whether it’s from print, mail, broadcast, online and mobile sources, the competition for your customer’s attention seems to grow more intense every year. It’s as if consumers are driving through a thick blanket of fog, and you’re trying to make sure the view of your business isn’t lost in the [...]
