Public Relations

Basketball

What Businesses Can Learn from March Madness

The year is flying by here at New West! First, there was the Super Bowl, and now we’re headed into March Madness! Both the Super Bowl and March Madness create a lot of buzz this time of year; but how is this buzz created? Well, since the Super Bowl has come and gone, let’s talk March Madness!

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Customer Appreciation

Customer Appreciation: A Powerful Thing

Customers are often referred to as an investment that keeps any business foundation strong. Often times we forget how important customers are and how crucial it is for business to show appreciation towards them. The style of appreciation does not need to be costly; on the contrary, it should be a gift that resonates with your particular audience; remember, this is not about you, it’s about your customer.

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Business Woman Giving Presentation

Crafting A Public Relations Strategy

Proactively developing a public relations strategy for your organization can pay dividends in building the right relationships over time. Good PR practices are not developed as “quick fixes” but rather to create long-term benefits to support your brand and complement your marketing plans. Here are a few questions to consider when crafting a strategy:

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Preferred Popcorn at Kroger Press Conference

Kroger KY Proud Popcorn Press Conference

Dozens of Kentucky family farms and small business will benefit from a historic partnership between Kentucky Proud and Kroger according to Agriculture Commissioner James Comer.  During press conferences at Kroger locations in Lexington and Louisville, Comer noted the significance of the relationship, “Kroger will sell 125 products from 34 Kentucky Proud producers in 88 stores throughout Kentucky.”  The initial purchase filled a 10,000-square-foot warehouse and totaled $350,000, a record for a single transaction in the history of Kentucky Proud.  Comer also used the occasion to introduce Kentucky Proud popcorn, a premium product made from corn grown by western Kentucky farm families, and process by Preferred Popcorn

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Kentucky Career Center

Clarity of Purpose

The last thing you want when you’re out of work is more confusion. With income on hold and bills piling up, you need clarity and focus to get back on track.

That’s the philosophy that guided us as we helped the Kentucky Education & Workforce Development Cabinet rebrand the state’s workforce development system. What’s now known as the Kentucky Career Center brings together several different state agencies, perhaps most notably the one most people refer to as “the unemployment office,” but now with a sharper focus on employment, rather than unemployment.

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Using Cute, Soft, Fuzzy Kittens to Move Product

LOLcats. More cowbell. The Old Spice guy. Double rainbow. They’ve all been huge hits on the Internet over the past few years. But just because folks find an Internet link worth sharing doesn’t necessarily mean the content has enduring value.

If you’re like me, you laughed out loud at the video of a talking dog that likes bacon and sent it on to a friend. I know at least some of you did, because more than 140 million people have watched it. Still, I probably don’t need to tell you that number is dwarfed by Psy’s ridiculously catchy (annoying?) “Gangnam Style” video, with over 1.6billion views.

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Restaurant Dishes Up Meltdown Deluxe

FILE THIS UNDER DO NOT ATTEMPT.

The very public and unintentionally hilarious social-media meltdown of the Arizona restaurant known as Amy’s Baking Co. has taken another strange turn.

The beleaguered husband-and-wife restaurateurs, Amy and Samy Bouzaglo, have now hired a PR firm to represent them. It didn’t take long for Rose+Moser+Allyn’s Jason Rose to take to Twitter in an attempt to turn the tables, firing off tweets declaring “2 sides to every story” and noting that a planned May 21 “grand re-opening” is already sold out.

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On Sports, Business and Chemistry Experiments

“To have the opportunity to come out here to show my talent, win a national championship with my brothers, it’s unbelievable. I love these guys like they were my real brothers. That’s it.” – Chane Behanan, Louisville forward

Buried inside this marvelous basketball season for the University of Louisville is a lesson for business. Maybe two.

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Working with the Media, Part 2: Just Say No to Brain Freeze

Our phone rings /vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog we will cover preparing for the “gotcha” or reactive moment.

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Working with the Media, Part 1: Do Your Homework Up Front

Our phone rings/vibrates when a client or prospect either wants to make news or learns he or she is about to become news.  With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog post we will cover the proactive angle.

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