One of the most rewarding and fun projects we’ve worked on recently is creating a new brand of milk. That’s right – milk. What makes this brand different?
Until now, when you bought milk in a Kentucky supermarket, you didn’t know what farms it came from, and you might not know where it was processed. There’s a chance that it was produced on a Kentucky dairy farm, and there’s a chance it was processed in Kentucky. However, most likely it traveled hundreds of miles through other states before it made its way to your supermarket.
Home to the first commercial vineyard in the United States and once producer of more than half the nation’s grape and wine output, Kentucky is now reclaiming its proud heritage and rebuilding a wine industry ready to take its place among the world’s best.
New West is currently in production of a spot for the Governor’s Office of Electronic Health Information, part of a coordinated push with the Kentucky Health Information Exchange. Knowing Kentucky’s love of basketball, we’ve created our own team and coach to deliver the message “know your stats!”
Here are some shots from a commercial shoot we did this week about a new Kentucky Wine app that’s nearing completion. Keep your eyes open for the new spot. We’ll let you know when the app is ready.
And if you’re wondering about the gnomes, don’t worry: It’ll all make sense when you see the commercial.
New West recently completed a television commercial shoot for Floyd Memorial Hospital’s Heart and Vascular Center. The spot recreated actions from all over the center. Actual staff members from the hospital did a terrific job in their début in front of the camera.