http://www.newwestagency.com Wed, 03 Mar 2010 14:44:59 +0000 http://backend.userland.com/rss092 en It’s one thing to toot your own horn. It’s another to get a ringing endorsement from a peer. We checked our Google alerts recently and discovered that Jean Gianfagna, founder and president of a marketing consulting firm in Cleveland, had nice things to say about the Unbridled Spirit brand New West ... http://www.newwestagency.com/2010/03/03/ohio-marketer-praises-%e2%80%98kentucky-unbridled-spirit%e2%80%99-brand Pro golfer Tiger Woods, perhaps the world’s most famous athlete, found himself in a public relations quandary over the Thanksgiving holiday, when he crashed his car into a fire hydrant and then a tree near his mansion just outside Orlando, Florida, at 2:30 in the morning. His wife, Elin Nordegren, ... http://www.newwestagency.com/2009/12/01/justice-public-opinion I'm here today to warn you of the dangers of your computer's spell checker.  Don't get me wrong, it's a good tool when used to complement (not compliment - I'll get to that in a minute) a thorough proofreading.  It becomes dangerous, however, when people rely on it solely to ... http://www.newwestagency.com/2009/05/26/ewe-butter-be-careful Each year at this time, New West account manager Gary Elder sits down at his keyboard and writes a short story that incorporates the name of each horse in the upcoming Kentucky Derby.  We always look forward to see what he comes up with and thought you might enjoy reading ... http://www.newwestagency.com/2009/05/01/a-2009-derby-story Or, making dough by baking dough [caption id="attachment_733" align="aligncenter" width="440" caption="L-R: New West’s Maria Ladd and Becky Simpson, and our client, Steve Fung of General Imaging."][/caption] I don't want to overstate this. I'm not going to say that cookies got us in front of 11 million people. A client making a quality product, ... http://www.newwestagency.com/2009/03/17/trade-show-secret-ingredient-chocolate-chips Sometimes the best offense is a good defense. And sometimes the best defense is letting people bad-mouth you. Sounds crazy, doesn't it? Like a recipe for failure? But that's just what Barack Obama did, and many experts are saying that's one reason he got elected president last November. Obama allowed his critics ... http://www.newwestagency.com/2009/02/18/let-them-rant-or-how-i-learned-to-stop-worrying-and-love-the-criticism We've been preaching about how this is an excellent time to pick up market share, and NOT the time to cut back on marketing efforts. Here is another example, in the form of an excellent article in "Media Daily News" on Procter and Gamble's aggressive advertising strategy. This is from that ... http://www.newwestagency.com/2009/02/04/build-market-share I just finished an article for our most recent e-newsletter, The Point, offering suggestions on how businesses can prepare better for both natural and man-made disasters. We in Kentucky have suffered a double whammy in the past 6 months. We've had both hurricane force winds that knocked out power to some ... http://www.newwestagency.com/2009/02/04/how-do-you-handle-your-business-during-a-crisis The publication Advertising Age recently published a fascinating article that shows how some companies were able to quantify their investment in Super Bowl ads. The publication asked some companies to provide their Return on Investment (ROI) for 2008 Super Bowl ads. Remember... these ads cost around $3 million for a 30 ... http://www.newwestagency.com/2009/01/29/super-bowl-advertising-roi PR people sometimes put "embargoes" on their news releases or other types of information, asking a writer, broadcaster, or blogger to hold off on reporting the information until a time certain. There are a variety of reasons to use embargoes, from legal to tactical, but the effect of an embargo ... http://www.newwestagency.com/2009/01/12/bashing-the-embargo