Social media is one of the leading forces of building awareness for your brand. It not only creates more exposure for your products or services, but, more importantly, it also allows you to listen to your customers and engage with them in a meaningful way. Before you engage with your customers on social media channels, you need to understand them first.
Knowing your customers is a basic need for any form of marketing, but it is critically important when using social media for a couple of reasons.
- One, you need to know what “voice” you’re going to use. It might be fun and spunky or clever, yet professional – it all depends on your target market and what resonates with them.
- Two, when placing ads on social media, you need to know the following: where they live, what their interests are, whether they are male or female, what language they speak, what is their marital status and so much more.
- Three, determine what keywords will be effective. Using specific keywords on posts that are relatable to your customers is important because the more your customers search the keywords you’re using, the higher the likelihood your website or social media page will pop-up in their search results.
The chart (shown below) features some fun facts about social media. Get ready to be amazed!
Developing an effective social media strategy requires a solid understanding of the audiences you wish to reach, and it’s well worth the effort when it comes to building your brand. If you’re interested in adding a social media strategy to your overall marketing plans, please give us a call. In the meantime, don’t forget to follow us on our social media channels! #NewWestSocial
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