Preferred Popcorn at Kroger Press Conference

Kroger KY Proud Popcorn Press Conference

Dozens of Kentucky family farms and small business will benefit from a historic partnership between Kentucky Proud and Kroger according to Agriculture Commissioner James Comer.  During press conferences at Kroger locations in Lexington and Louisville, Comer noted the significance of the relationship, “Kroger will sell 125 products from 34 Kentucky Proud producers in 88 stores throughout Kentucky.”  The initial purchase filled a 10,000-square-foot warehouse and totaled $350,000, a record for a single transaction in the history of Kentucky Proud.  Comer also used the occasion to introduce Kentucky Proud popcorn, a premium product made from corn grown by western Kentucky farm families, and process by Preferred Popcorn

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Bell County Bloodhound Arson Team Photo Shoot

Bell County Bloodhound Arson Team Photo Shoot

A great day shooting the Bell County Bloodhound Arson Team. Check out the gallery.

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Happy Holidays from New West

Kentucky Career Center

Clarity of Purpose

The last thing you want when you’re out of work is more confusion. With income on hold and bills piling up, you need clarity and focus to get back on track.

That’s the philosophy that guided us as we helped the Kentucky Education & Workforce Development Cabinet rebrand the state’s workforce development system. What’s now known as the Kentucky Career Center brings together several different state agencies, perhaps most notably the one most people refer to as “the unemployment office,” but now with a sharper focus on employment, rather than unemployment.

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Udderly Kentucky

Udder Excitement Over a New Brand

One of the most rewarding and fun projects we’ve worked on recently is creating a new brand of milk. That’s right – milk. What makes this brand different?

Until now, when you bought milk in a Kentucky supermarket, you didn’t know what farms it came from, and you might not know where it was processed. There’s a chance that it was produced on a Kentucky dairy farm, and there’s a chance it was processed in Kentucky. However, most likely it traveled hundreds of miles through other states before it made its way to your supermarket.

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Uncork the Magic of Kentucky Wineries with New App

Home to the first commercial vineyard in the United States and once producer of more than half the nation’s grape and wine output, Kentucky is now reclaiming its proud heritage and rebuilding a wine industry ready to take its place among the world’s best.

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Behind the Scenes at the GOEHI Shoot

Behind the Scenes at the GOEHI Shoot

New West is currently in production of a spot for the Governor’s Office of Electronic Health Information, part of a coordinated push with the Kentucky Health Information Exchange. Knowing Kentucky’s love of basketball, we’ve created our own team and coach to deliver the message “know your stats!”

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Using Cute, Soft, Fuzzy Kittens to Move Product

LOLcats. More cowbell. The Old Spice guy. Double rainbow. They’ve all been huge hits on the Internet over the past few years. But just because folks find an Internet link worth sharing doesn’t necessarily mean the content has enduring value.

If you’re like me, you laughed out loud at the video of a talking dog that likes bacon and sent it on to a friend. I know at least some of you did, because more than 140 million people have watched it. Still, I probably don’t need to tell you that number is dwarfed by Psy’s ridiculously catchy (annoying?) “Gangnam Style” video, with over 1.6billion views.

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KY wine shoot

Behind the Scenes at Kentucky Wine Shoot

Here are some shots from a commercial shoot we did this week about a new Kentucky Wine app that’s nearing completion. Keep your eyes open for the new spot. We’ll let you know when the app is ready.

And if you’re wondering about the gnomes, don’t worry: It’ll all make sense when you see the commercial.

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Restaurant Dishes Up Meltdown Deluxe

FILE THIS UNDER DO NOT ATTEMPT.

The very public and unintentionally hilarious social-media meltdown of the Arizona restaurant known as Amy’s Baking Co. has taken another strange turn.

The beleaguered husband-and-wife restaurateurs, Amy and Samy Bouzaglo, have now hired a PR firm to represent them. It didn’t take long for Rose+Moser+Allyn’s Jason Rose to take to Twitter in an attempt to turn the tables, firing off tweets declaring “2 sides to every story” and noting that a planned May 21 “grand re-opening” is already sold out.

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