Appalachia Proud

The KY Department of Agriculture was looking to extend the Kentucky Proud moniker to encompass the Appalachia region of Kentucky and called on New West to brand this new initiative. Our creative team developed a compelling look and feel for the “Appalachia Proud” program in the form of a new logo and a host of collateral materials that were unveiled during Agriculture Commissioner James Comers’ announcement in Harlan County. The Appalachia Proud program, designed to generate economic activity through agriculture in 37 eastern Kentucky counties, is a unique addition to our brand portfolio.

Recent Work