Cummins Inc., a Fortune 250 corporation with a global workforce that exceeds 10,000 employees, has been partnered with New West since 2011 to develop innovative global recruitment and corporate diversity branding solutions. In 2012, New West assisted Cummins with launching the “Working Right” mobile application, social campaign, and the relaunch of the Cummins Careers website. This comprehensive campaign was centered around a highly engaging and informative mobile application for Apple & Android devices. Some of the features of the application consist of company videos, timelines, interactive 3D-animated engines displays, and a global job search function. Additionally, New West has worked with Cummins to relaunch the Corporate Diversity Procurement website, develop a digital email platform for ongoing external communications with suppliers, and produce a variety of corporate videos.