Elizabethtown

This community of less than 30,000 residents located in Central Kentucky sought to establish a community-wide identity that could lead tourism and economic development efforts. The agency interviewed a wide array of stakeholders to determine Elizabethtown’s most positive assets and developed a logo with accompanying positioning statement that captured the unique personality of the city. After the brand launch, the agency unveiled a tourism promotion featuring highly targeted travel messages delivered digitally to travelers as they approached the area.

Recent Work