Floyd Memorial

As a suburban hospital on the Indiana side of Metro Louisville, Kentucky, Floyd Memorial faced the challenge of patient out-flight to larger, better known and better perceived Louisville hospitals. New West answered with a campaign that highlighted the many areas where Floyd Memorial was just as good, if not better than its big city competitors, plus offered a good dose of Indiana charm. Our campaign helped build Southern Hoosier pride by demonstrating that even in medical care, there’s no place like home.

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