Jeffersontown

New West was challenged to establish a unique identity for Louisville’s largest suburban community. As part of the brand development process, the agency interviewed key stakeholders to help determine areas of opportunity. Initially, a new logo and community positioning statement was created, as well as a signage program to identify the community’s boundaries. After the brand launch, a campaign to promote office space availabilities successfully positioned Jeffersontown as a desirable alternative to other locations within the Metro area.

Recent Work