Kentucky Dept of Economic Development

Imagine an individual who makes decisions that affect thousands of people and may result in hundreds of millions of dollars in spending. These individuals may be anywhere on the globe. They are corporate leaders at the highest level, sophisticated, tough, experienced officers with incredibly discriminating taste. Who are these people? They are relocation and expansion professionals, people who decide where major manufacturing facilities will be built. Reaching them is very, very difficult. But influencing them is even harder. New West was up to the challenge. To promote Kentucky’s three mega sites, that is, shovel ready locations covering thousands of acres, New West created a special agent kit that revealed the sites as some of the nation’s best-kept secrets.

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