Kentucky Experience Event

The Kentucky Experience involved strategic planning, publicity, event execution and graphic design to highlight the 2010 Alltech FEI World Equestrian Games in Lexington, KY. New West worked with the Cabinet to: develop sponsorship packages, including a “vision video” to completely fund the attraction; research, design and manage the construction of the exhibit structure and layout; create and design the interior of the exhibit; develop and maintain The Kentucky Experience website; conduct the publicity efforts surrounding the exhibit. As a result, various attractions in the Commonwealth increased and The Kentucky Experience was featured in dozens of national and local media outlets during and after the Games.

Recent Work