Kentucky Tourism There’s Only One

After the highly successful launch of the Unbridled Spirit campaign, New West was challenged to take that campaign to the next level by providing a fresh look while maintaining the essence of Unbridled Spirit. The resulting campaign differentiated Kentucky from surrounding states by highlighting attractions that could only be found in Kentucky. During its three year run, the campaign achieved record setting results with unique visits to the state’s website increasing 39% year over year.

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