Kentucky Tourism Unbridled Spirit

Because it is surrounded by larger, better-funded states offering similar vacation opportunities, Kentucky has traditionally struggled to establish a unique identity to attract tourists. The agency developed a multi-media campaign, which captured the state’s distinctive love of personal freedom and offered visitors a wealth of opportunities for discovery, enjoyment and relaxation. Post launch research indicated that 90% of those surveyed considered Kentucky as a more desirable vacation option after viewing the campaign.

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