More than 65 wineries and vineyards are in operation across Kentucky. To increase awareness of the wineries and the variety of wine produced, New West created a comprehensive, easy-to-use Kentucky Wine Trails mobile application. In conjunction with the launch of the app, a promotion was developed that encouraged wine enthusiasts to create their own Kentucky Wine Trail and receive a free gift upon completion. A digital media campaign, in-winery signage, press releases and buttons on the Kentucky Wine website were developed to encourage downloads. In a single week, the digital campaign generated over 2,000 app installations.