Posts

Behind the Scenes at Floyd Memorial Hospital

New West is back at Floyd Memorial Hospital, here is a behind the scenes shot.

 

Working with the Media, Part 2: Just Say No to Brain Freeze

Our phone rings /vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog we will cover preparing for the “gotcha” or reactive moment.

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Working with the Media, Part 1: Do Your Homework Up Front

Our phone rings/vibrates when a client or prospect either wants to make news or learns he or she is about to become news.  With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog post we will cover the proactive angle.

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How Low Should You Go? Can Deep Discounts Sink Your Ship?

The cruise line industry seems to be keeping the US Postal Service afloat these days based on the sheer volume of direct mailers that have shown up at my home and office.

Frankly, the offers are amazing.

It seems a person can cruise the rivers of Europe, the Caribbean, the Mediterranean, or pick your own body of water, for about the cost of a few nice dinners at an upscale restaurant (with wine).  OK, very upscale.

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Another Lesson from Downton Abbey

Like millions of others, I didn’t get to visit Downton Abbey this week.   I was a bit lost Sunday evening.  Sure, the Motion Picture Academy offered some alternate programming, but it just didn’t fill the void.   So I channel surfed and ultimately dozed off unfulfilled.

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