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Music Just Got A Little Sweeter

Why Graphic Design is Important

Why is graphic design so important? I asked myself that same question while sitting in my office. I thought about it for nearly ten minutes and I had the bright idea of asking every employee at New West. Here’s what a few of them said:
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#Hashtag with New West's logo

The Year of the #Hashtag

2014 has been referred to by several media outlets as “the year of the #hashtag.” The hashtag originated through Twitter, but its use has expanded to include multiple social media platforms. Since its introduction, the hashtag has become an instrumental piece for social activism movements that may have otherwise been lost in all the clutter of the daily news. The Occupy Wall Street protests provided a good example of this in 2011 – by creating a hashtag, groups in cities across the country were able to organize and protest as part of the larger movement. We’ve seen this trend grow exponentially throughout the last few years, particularly with the addition of Twitter’s “trending topics.”

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Business Woman Giving Presentation

Crafting A Public Relations Strategy

Proactively developing a public relations strategy for your organization can pay dividends in building the right relationships over time. Good PR practices are not developed as “quick fixes” but rather to create long-term benefits to support your brand and complement your marketing plans. Here are a few questions to consider when crafting a strategy:

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On Sports, Business and Chemistry Experiments

“To have the opportunity to come out here to show my talent, win a national championship with my brothers, it’s unbelievable. I love these guys like they were my real brothers. That’s it.” – Chane Behanan, Louisville forward

Buried inside this marvelous basketball season for the University of Louisville is a lesson for business. Maybe two.

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Working with the Media, Part 2: Just Say No to Brain Freeze

Our phone rings /vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog we will cover preparing for the “gotcha” or reactive moment.

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Working with the Media, Part 1: Do Your Homework Up Front

Our phone rings/vibrates when a client or prospect either wants to make news or learns he or she is about to become news.  With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog post we will cover the proactive angle.

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How Low Should You Go? Can Deep Discounts Sink Your Ship?

The cruise line industry seems to be keeping the US Postal Service afloat these days based on the sheer volume of direct mailers that have shown up at my home and office.

Frankly, the offers are amazing.

It seems a person can cruise the rivers of Europe, the Caribbean, the Mediterranean, or pick your own body of water, for about the cost of a few nice dinners at an upscale restaurant (with wine).  OK, very upscale.

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Another Lesson from Downton Abbey

Like millions of others, I didn’t get to visit Downton Abbey this week.   I was a bit lost Sunday evening.  Sure, the Motion Picture Academy offered some alternate programming, but it just didn’t fill the void.   So I channel surfed and ultimately dozed off unfulfilled.

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Messing with a Legend

It took 60 years for Maker’s Mark to create and burnish its image as a premium bourbon brand, and all of one day to put that reputation on the rocks.

By now I’m sure you have heard the controversy: One of Kentucky’s most beloved bourbons was facing a shortage. There simply was not enough product to go around. To many brands, this is the holy grail of business models. After all, as demand outstrips supply, your cachet rises, along with your cash.

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Amid the Fog

Standing Out Amid the Fog

Whether it’s from print, mail, broadcast, online and mobile sources, the competition for your customer’s attention seems to grow more intense every year. It’s as if consumers are driving through a thick blanket of fog, and you’re trying to make sure the view of your business isn’t lost in the haze.

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