New West will be assisting the airport with advertising and promotional efforts, media buying, creative services and Web site related marketing.  New West was first hired as agency of record in 2005 and was instrumental in the launch of the airport’s “Air Travel Made Easy,” campaign featuring an animated airplane character.

North Carolina-based Hospice & Palliative Care has hired New West as its advertising and marketing counsel to assist with research and positioning, brand development and creative development in support of Four Seasons’ upcoming capital campaign.

The award of the Four Seasons work comes on the heels of New West’s recent rebranding efforts for Hosparus, the local hospice organization, formerly known as The Alliance of Community Hospices & Palliative Care Services.

“We’re thrilled about our contract renewal with the Louisville Regional Airport Authority and look forward to another three years of great collaboration with our valued partners there,” said Becky Simpson, New West CEO.  “The Four Seasons hospice work is a natural extension of the successful model we’ve helped create for Hosparus here in Louisville,” added Simpson.