Posts

KY wine shoot

Behind the Scenes at Kentucky Wine Shoot

Here are some shots from a commercial shoot we did this week about a new Kentucky Wine app that’s nearing completion. Keep your eyes open for the new spot. We’ll let you know when the app is ready.

And if you’re wondering about the gnomes, don’t worry: It’ll all make sense when you see the commercial.

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Restaurant Dishes Up Meltdown Deluxe

FILE THIS UNDER DO NOT ATTEMPT.

The very public and unintentionally hilarious social-media meltdown of the Arizona restaurant known as Amy’s Baking Co. has taken another strange turn.

The beleaguered husband-and-wife restaurateurs, Amy and Samy Bouzaglo, have now hired a PR firm to represent them. It didn’t take long for Rose+Moser+Allyn’s Jason Rose to take to Twitter in an attempt to turn the tables, firing off tweets declaring “2 sides to every story” and noting that a planned May 21 “grand re-opening” is already sold out.

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GE washer dryer event

News From GE Is Clean Outta Sight!

It’s exciting to watch GE’s Appliance Park growing stronger again – and to support the folks there along the way.

New West helped coordinate today’s big unveiling of two new assembly lines, producing high-efficiency frontload washing machines and dryers. These new lines, costing over $100 million, mark the first time GE has produced a frontload washing machine and matching dryer from one of its U.S. plants. The new products mean about 200 more jobs for Louisville.

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Behind the Scenes at Floyd Memorial Hospital

New West is back at Floyd Memorial Hospital, here is a behind the scenes shot.

 

On Sports, Business and Chemistry Experiments

“To have the opportunity to come out here to show my talent, win a national championship with my brothers, it’s unbelievable. I love these guys like they were my real brothers. That’s it.” – Chane Behanan, Louisville forward

Buried inside this marvelous basketball season for the University of Louisville is a lesson for business. Maybe two.

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Working with the Media, Part 2: Just Say No to Brain Freeze

Our phone rings /vibrates when a client or prospect either wants to make news or learns he or she is about to become news. With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog we will cover preparing for the “gotcha” or reactive moment.

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Working with the Media, Part 1: Do Your Homework Up Front

Our phone rings/vibrates when a client or prospect either wants to make news or learns he or she is about to become news.  With our staff of former reporters and government press secretaries, we are familiar with both scenarios and had success navigating clients through each one.

In this blog post we will cover the proactive angle.

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