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Baby-Boomers

Baby Boomers and Technology

Millennials are frequently featured in news headlines and seem to be the target of many marketing campaigns. While this group—defined by birth years between the early 1980s and early 2000s—is an interesting group to study, advertisers cannot lose sight of another important group—Baby Boomers. These Boomers, born in the roughly 20 year period following World War II, make up 28% of the population and are vitally important to our economy. Currently, Baby Boomers annual spending is $2.3 trillion and 70% of this is discretionary income. Advertisers would do well to acknowledge that baby boomers are tech savvy and curious by nature. Advertisers can take advantage of this by targeting Baby Boomers through not only traditional media but also through various digital platforms.

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Basketball

What Businesses Can Learn from March Madness

The year is flying by here at New West! First, there was the Super Bowl, and now we’re headed into March Madness! Both the Super Bowl and March Madness create a lot of buzz this time of year; but how is this buzz created? Well, since the Super Bowl has come and gone, let’s talk March Madness!

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#Hashtag with New West's logo

The Year of the #Hashtag

2014 has been referred to by several media outlets as “the year of the #hashtag.” The hashtag originated through Twitter, but its use has expanded to include multiple social media platforms. Since its introduction, the hashtag has become an instrumental piece for social activism movements that may have otherwise been lost in all the clutter of the daily news. The Occupy Wall Street protests provided a good example of this in 2011 – by creating a hashtag, groups in cities across the country were able to organize and protest as part of the larger movement. We’ve seen this trend grow exponentially throughout the last few years, particularly with the addition of Twitter’s “trending topics.”

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